Selling a Fixer-Upper in Winnipeg: How to Get the Best Price for Your ‘Diamond in the Rough’

Selling a fixer-upper can feel like an uphill battle, but with the right strategy, you can turn that "diamond in the rough" into a profitable sale. While some buyers prefer move-in-ready homes, there is a strong market for properties with potential—especially in a city like Winnipeg, where investors, flippers, and DIY enthusiasts are always on the lookout for the next great project.

Here’s how to make selling your fixer-upper a smoother, more successful process:

1. Work with a REALTOR® Who Knows Fixer-Uppers

Not all real estate agents specialize in selling homes that need work. Look for a REALTOR® with experience marketing fixer-uppers in Winnipeg. They should have a proven track record of successfully selling these types of properties and a network of buyers, including investors, contractors, and first-time buyers willing to take on renovations. When interviewing agents, ask for examples of past fixer-upper sales and how they plan to market your property effectively.

2. Decide Whether to Renovate or Sell As-Is

Before listing, determine whether making any repairs or updates is worth the investment. In some cases, small improvements—like patching holes, repainting, or fixing minor issues—can increase your home’s value without a major renovation. However, if the property requires extensive work, you may be better off selling it "as-is."

Selling "as-is" can limit your liability for existing issues such as:

• Outdated electrical or plumbing

• Broken appliances

• Mould or water damage

• Structural concerns

• Pest problems

Consult your REALTOR® to assess whether minor repairs or cleaning could attract more buyers without costing you too much time and money.

3. Price It Competitively

Pricing is one of the most critical factors when selling a fixer-upper. Buyers expect a discount for properties needing work, so it's essential to research recent sales of similar fixer-uppers in Winnipeg. Set a price that reflects the home's condition while leaving room for negotiation.

Your REALTOR® will conduct a Comparative Market Analysis (CMA) to determine a fair yet competitive price that attracts buyers while ensuring you maximize your return.

4. Market to the Right Buyers

A fixer-upper won't appeal to every buyer, so it's crucial to target the right audience. In Winnipeg, ideal buyers for a home needing work may include:

• Real estate investors looking for properties to flip

• Contractors and builders who can renovate at a lower cost

• First-time homebuyers willing to take on renovations for a more affordable purchase price

Highlight the property’s potential rather than just its current condition. Focus on selling points such as:

• A desirable location (close to schools, parks, public transit, or downtown Winnipeg)

• A great layout with room to customize

• Unique features like original hardwood floors, fireplaces, or historic charm

5. Stage Strategically or Sell Vacant

Not every fixer-upper needs staging, but presenting a clean, well-maintained space can help buyers see its potential. If the home isn’t undergoing a full renovation, consider:

• Decluttering and deep cleaning

• Removing outdated furniture or décor

• Staging key areas like the living room and kitchen to showcase possibilities

If staging isn't an option, selling the home vacant can also work, allowing buyers to envision their own plans for the space.

6. Sell at the Right Time

Timing matters when selling a fixer-upper in Winnipeg. Consider listing in spring or summer, when weather conditions are more favourable for renovations. Buyers—including contractors and investors—are more likely to take on a project when they can start work immediately without delays caused by winter conditions.

The Bottom Line

Selling a fixer-upper requires patience, strategy, and the right approach. Whether you decide to make improvements or sell "as-is," working with an experienced REALTOR® who understands Winnipeg’s market will help you attract the right buyers and maximize your sale price.

Thinking about selling your fixer-upper in Winnipeg? Contact Liz Taylor today for expert advice and a marketing plan tailored to your property!